Julia Shaw, Freelance Copywriter
Hi! I am Julia Shaw, a freelance marketing manager and copywriter living in Portland, OR. I have worked for companies across the United States and throughout many industries. I work with both B2B and B2C companies. I mainly work with small business owners, helping them to define and then reach their marketing goals.
Marketing and Writing Project Portfolio
A Brief Overview of Julia Shaw’s Portfolio
Review this abbreviated portfolio to get a flavor of the variety of B2B and B2C writing projects that I’ve recently worked on. This is truly a summarized version of the larger portfolio pages noted in the following columns.
Business Success Consulting Group
I have been creating content for Business Success Consulting Group since 2015. During that time, I worked closely with the owner to create marketing copy for her website, newsletter, and social sites. Below are some of the many hundreds of articles and newsletters I have created for the business owner, along with many other one-time projects including writing the free ebook download.
FeldCare Connects
Erin Hanson is a painter who creates stunning oil paintings in her unique open impressionist style. I have created content for her and her eponymous gallery (The Erin Hanson Gallery) for over a decade. Below are a few pieces I have written for her. As you can imagine, in over a decade I have written far more than the samples listed below.
Website Content
I have worked with a number of web designers over the years and created the copy for many websites across industries. Sample my work here.
The Erin Hanson Gallery
FeldCare Connects is a family-owned and operated business that is currently offering a franchising option. It’s been an honor to work with their marketing team to develop a strategy for attracting new franchisees while still focusing on the core marketing strategies FeldCare utilizes for building and promoting its healthcare network.
cliniCONNECTS
I worked on a short-term project with cliniCONNECTS, a SaaS used in the medical field, to build their blog, create case studies with existing clients, and ensure the appropriate keywords were utilized for SEO purposes.
What People Are Saying
“Julia is a dream to work with - delightful, bright, and reliable. She quickly grasped our marketing strategies and developed them very well. Over time, she has become an important team member for us. I hope the relationship will continue for a long time yet to come. Most highly recommended.”
— Elizabeth Cook, Infinite Aloe
“Julia and I have worked together in various capacities over the years. I have found her to be unwaveringly committed to her work and the well-being of any group she is connected to.
”I have observed her thirst for knowledge and ability to rapidly assimilate new information make her invaluable in both marketing and management. In addition to this, she is also wonderful to work with and around. I have observed a camaraderie between her and those she has managed”
— Amy Hanson, The Erin Hanson Gallery
“Julia well knows the subject of marketing. You can trust her to do the job you need when you hire her. She will increase your business! And she's very nice. I love working with nice people!”
— Gayle Vrla, Vrla Mailing Services, Inc.
More About What I Do
As a freelance copywriter and fractional marketing manager, I have worked with various industries, including business consulting, companies that serve healthcare providers, nutritionists, dentists, health spas/specialty clinics, artists/art galleries, restaurants, home designers/builders, real estate agents, and others.
I have a unique ability to capture the voice of any company I work with while also grasping the essential information about the industry. I am excellent at working with domain experts and distilling their knowledge into something for a layperson or client industry to grasp. My goal when working with any business is to help them bridge the gap between their specialized products/services and the people or companies that need those products/services.
Read the right side of the page to find some of the skills I utilize to help business owners achieve their goals.
Building and executing content strategies with a wide variety of businesses to ensure their year-end marketing goals are met.
Creating blogs, free downloads (such as ebooks and checklists), case studies, landing pages, and social media posts to build a relationship between the company and potential clients.
Pitching and writing magazine articles and press releases.
Assessing and optimizing website copy to ensure it complies with the latest SEO updates.
Building a relationship with clients through newsletter and email marketing.
Assessing and optimizing company web presence by evaluating searchability, indexing websites, and more to ensure the site is easy to find on listing websites such as Yelp!, Houzz, Trip Advisor, and more.
Working with a variety of marketing teams, both in-person and remotely, to achieve cohesion across all marketing specialties.
Examining and evaluating marketing metrics and pivoting as necessary to ensure year-end goals are met.
